Google does a good job tracking lots of valuable information for websites, such as through the Google Ads dashboard and their Google Analytics software.
The Google Ads dashboard combined with Google Analytics can tell you a lot of how visitors interact on your website and how your website performs, but there’s one metric that it doesn’t tell you, without setting it up and adding a bit of code to your website.
The metric in question is more for companies that look to acquire enquiries through their website and is such an essential metric to understand your total Google Ads return.
At the bare minimum, you need to be tracking the different ways you receive enquiries through your websites, such as contact form, email click (if you show an email address) and any other form of enquiry.
But if you receive enquiries through your website by telephone, then the metric you ‘MUST’ set up Google Ads call tracking.
Tracking all different ways potential buyers can enquire through your website, including telephone calls, provides two essential factors: