Within this section, you will see a list of all the actual ‘Search Terms’ that were typed into Google (by a searcher in Google) that then clicked on your ad in Google.
If you have ‘Conversion Tracking’ setup on your website or landing page, you will be able to sort by ‘Search Terms’ (typed into Google) that converted the visitor into a lead or enquiry.
In each Ad Group, go through all the ‘Actual Search Terms’ to ensure that each one is relevant to the product or service on the website or landing page that your prospective customers are being sent to after they click your ad in Google.
To get the best results, ensure the ‘Actual Search Terms’ has good commercial intent relevant to your product or service. This is a search term your prospective customers would type into the Google search engine, searching for your product or services.