A landing page is a one-page website that is designed for one purpose – to convert visitors into leads.
A landing page captures visitor contact information typically in exchange for offering something valuable like a free consultation, an e-book or a free trial.
The main goal of a landing page is to capture leads and turn them into paying customers. Landing pages are used to effectively market products and services, typically online.
What is the difference between a website and a landing page?
Websites are designed to provide information about a company or product, while a landing page is designed to sell a specific service or product.
A website is considered the digital form of a brochure with all of its information, while a landing page will have much less content and be more focused on persuading someone to buy something.
Why Landing Pages can Help You Double Your Lead Generation
Landing pages are a great way to increase conversion rates by ensuring that the user understands what the company is offering.
A landing page is typically used with paid advertising to send a prospect to the landing page as soon as someone clicks on an advertisement.
A landing page’s goal is to convert website visitors into leads, and more importantly, customers.
It’s easier to measure and track conversions (such as leads and enquiries) with a landing page and, therefore, tweak and change to improve conversions, reducing cost per conversion.
There are many ways to improve conversion rates on your landing page, such as: having clear and concise text, adding video sections for added information, providing multiple conversion options, like a phone number or email form fields for people who might prefer one over another, and much more.
What Makes Landing Pages Effective?
The effectiveness of landing pages is determined by the relevance and clarity of the content.
The better your landing page, the more likely you are to get visitors to convert. This is because there is a lot of competition in this space, so you have to generate enough interest for people to find out more about the features and benefits that you’re offering.
Landing Page Best Practices: Design matters!
The design of your landing page is an essential factor in determining the success of the page. The user needs to make sense of what they are looking at and what you are offering quickly and easily.
The first thing that a user will notice on a landing page is the design. If it’s not well designed, they won’t stay on the page long enough for you to convince them that your product is right for them. They’ll leave without clicking anything, and you’ll lose out on potential customers.
One mistake that many marketers make with their landing pages is overloading them with too much information. It’s important not to overwhelm the visitors with too much text because it will make it more difficult for them to understand what your offer is and is it what they need.
The main design of the landing page needs to be relevant to the searchers intent (being the keywords they typed into Google) and compelling to keep them reading from the headline at the top through to the offer details and a way to contact you.
Let the prospect know you understand their frustration and pain points, explain the solution then detail how you can help with your product or service.
Use customer testimonials and reviews as social proof that others are happy with your service. Add accreditation logo’s and personnel pictures to provide trust.
Ensure you have ‘Call To Actions’ with various ways people can contact you (being phone or a contact form) throughout your landing page.
Introduction to Google Ads for Increased Traffic and Conversion Rates
Google Ads is Pay-Per-Click (PPC) advertising. Your Google ads are shown at the top of the Google Search Engine and you only get charged when someone clicks on your ad, to be taken to a landing page or a website.
Google Ads is a great targeted traffic source to send to a targeted landing page, increasing your conversion rates and reducing the cost per conversion (enquiry). Therefore, Google Ads is the most popular advertising platform globally and is quick to get up and running.
With a Google account is set up, you can start creating campaigns to send highly targeted traffic to a highly targeted landing of people looking to buy your product or service to convert in enquiries for your sales team.
Google Ads Campaign Management Tactics for More Conversions
To get the best Return on Investment, it is essential to periodically review the campaign performance to assess how many enquiries have been generated and how much was spent on the campaign. This review will then help you determine which tactics you should adopt to increase conversions from the ads you run.
Every business has one or more goals they want to achieve through Google Ads campaigns. The success of these goals will depend on how well they optimise their campaigns according to their objectives and budget constraints.
Conclusion: Generating Leads using a landing page with Google Ads is the Key to Your Business Growth
Digital marketing is the new way to generate leads. It is a powerful tactic that allows your brand to reach out to customers and prospects actively looking for your products or services.
A landing page with Google Ads has many benefits to maximise new enquiries for your sales team.
Generating leads using a landing page with Google Ads can be a significant factor for business growth. This Google ads and landing page combination enable you to reach more prospects and convert them into customers interested in your product or service.