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The internet has changed the way we do business. It is a place that has the potential for us to reach billions of people with our products and services.
What is Online Marketing?
Online marketing is a marketing technique that uses the internet to deliver and promote products or services. The benefits of online marketing are that it is inexpensive, easy to track and can reach a wide audience.
Online marketing allows businesses to directly reach their target customers without using intermediaries such as local newspapers or TV stations. This means they can save money on advertising which is great for smaller businesses to allow them to reinvest elsewhere in the business.
Types of Online Marketing Strategies for Businesses
Online marketing is a powerful tool for businesses to reach their target audience, and there are many different types. But the most common are email marketing, social media marketing, pay-per-click advertising and search engine optimisation.
Email Marketing
Email marketing is promoting a product or service by sending an email message, typically to people who have expressed interest in the product or service.
Email marketing can take many forms, from the simple act of sending an email message to collecting and analysing data and creating an automated email campaign. As long as you target the right people with the right message, effectively use analytics to improve your results and put in some hard work, you can enjoy good returns on your investment in time and money.
The whole point of email marketing is that it’s cost-effective for both the sender and recipient. It doesn’t require fancy design skills or expensive equipment, just a computer (or any device with access to the internet) and an email account.
Search Engine Optimisation (SEO)
SEO is a process that improves the visibility of a website on search engines.
You improve the visibility of a website on search engines to increase its likelihood of appearing in internet searches, increasing the amount of traffic the site receives.
SEO mainly consists of two parts: on-page SEO and off-page SEO.
On-page Search Engine Optimisation is a technique to optimise site structure, content, usability, and other web page components to rank higher in the search engines for specific keywords.
Off-page Search Engine Optimisation is a technique that utilises external links to increase the popularity of a website in search engine rankings.
The key to Search Engine Optimisation is incorporating elements that will help you rank higher on search engine results pages. SEO aims to generate traffic from search engines by optimisation techniques such as page titles, meta descriptions, header tags, alt tags, keyword density, and more.
Pay Per Click Advertising (PPC)
PPC advertising is an excellent way of reaching potential customers at the point where they are most interested in what you’re selling.
PPC stands for “pay per click.” The advertiser pays for the cost of each click, and the ads are shown to users when they search for a keyword or phrase related to that advertiser’s product.
Many companies use PPC ads, with Google Ads (formerly Google Adwords) being the most popular. This is because it has over 90% of all worldwide searches. In other words, if you want your company to be found online, then Google Ads PPC advertising is your best bet.
Other PPC advertising platforms are Bing Ads, Facebook Ads, Twitter Ads and LinkedIn Ads.
Social Media Marketing (SMM)
Social media marketing is a type of marketing that uses social media sites to promote a product or service or help build awareness.
Social Media Marketing is gaining visibility for your business’s brand, products or services to increase engagement with current and potential customers. In its most basic form, you can gain visibility by establishing a social media presence on Facebook, Instagram, Twitter etc.
However, it can also entail things such as personalising content to suit each customer’s needs and interests (personalisation), using contests and giveaways (engagement) or publishing content that is relevant to the customer’s demographic (reaching your audience).
The Importance of Online Visibility to Your Business Growth and Success
In today’s digital world, visibility is everything. If you want to drive more traffic to your website, increase the number of leads and convert those leads into customers, you need to know what works for online marketing and, most importantly, what doesn’t.
Did you know that 85% of people use search engines to find what they need online? If you want to drive traffic to your site, one of the best ways is to optimise for search engines.
Conclusion: Building Your Online Presence Today for a Better Tomorrow
Online marketing is more cost-effective and scalable than offline marketing because companies can reach more people and target specific audiences through online marketing than offline. In contrast, with offline marketing, you cannot identify who it is you are reaching.
No matter what online marketing method you choose, be consistent, ensure you track the traffic source and the conversion, understand what works and what doesn’t work and build your online presence today for a better tomorrow.