Pay Per Click (PPC) is paid advertising on search engines where you can get your website (or landing page) to the top of the search engines.
When a searcher types a keyword into the Search Engine that’s relevant to your business, your PPC Ad appears.
If the searcher clicks on the Ad, you get charged for that click, hence the term Pay Per Click.
PPC advertising is a great way to get instant traffic to your website that is targeted to your product or service by the keyword typed into Google.
Unlike other methods of marketing in the search engines, such as Search Engine Optimisation (SEO) that can take 6 to 8 months for your website to get any visibility.