Have you ever asked the question, should you be investing your advertising budget in hiring an SEO expert to get your website working harder for your business.
In today’s digital age, most people are using the Internet, typically the search engines, to find and purchase products and services.
Approximately 75% of searchers will never look further than the first page of the search engine results pages to find their required products or services.
What this means is that if your website is off the 1st page, you have 25% or less chance of getting new customers to your website.
In most cases, the most viable way to get to the top of the search engines and stay there is by using the services of an experienced SEO agency.
Below are four benefits for your company by using a professional SEO expert:
Increase Organic Traffic To Your Website
Your company website uses its full potential to get business from the Internet.
To maximise your website’s potential to attract new customers, your website needs to be expertly optimised, which, to be honest, is probably the main reasons why your company purchased a website in the first place.
Imagine receiving enquiries from people looking to buy your products or services that are sent almost on autopilot from your website. By increasing your website’s position, search engines can achieve this for you.
How Do You Attain Organic High Search Engine Rankings For Your Website
It’s all about relevancy. The search engines use mathematical algorithms to compare different websites and determine how relevant they are to specific search criteria.
The website page that has the most relevant content will typically appear at the top of page 1 of the search engines. All the other websites rank according to their relevance.
Organic traffic is people that use the search engines and visit websites to find products or services. These people trust that the search engines find and show website results that are the most relevant to the search criteria typed into the Google search engine.
To achieve high organic search results, your website needs to provide quality and relevant content with link building from relevant and authoritative websites.
How Does Google Send Organic Traffic To Your Website
The Google search engine algorithm uses several factors, such as comparing content quality and relevant and natural keywords and phrases throughout the website.
The search engine algorithm also crawls the Internet to find links from authoritative and relevant sites, to then work out how important the website is to rank it accordingly.
By achieving both quality and relevant contact and links to your website, your website will move up over time, onto the 1st page of the Google search engine, increasing more organic traffic the higher up your website ranks.
Increase Your Return On Your Marketing Investment
Business owners understand the importance of maximising their return for their marketing budget.
One of the main issues is that there are so many different types of digital marketing available today, the best direction can be overwhelming.
Using a targeted search engine marketing strategy is typically the most effective way to get targeted visitors to your website and receive enquires.
The more targeted the visitors are to your website, the more potential customers that we enquire, resulting in higher profits for your business.
Using expert SEO services will optimise your website for the search engines in the best possible way for your industry.
Ranking your website higher in the search engines will increase your online visibility, which gives you a greater opportunity to turn website visitors into paying customers.
Expert search engine optimisation is typically the most cost-effective, providing a good return, of all marketing strategies.
Improve Online Visibility In Your Business Industry
People that search for products or services in the search engines, often click on several websites to compare their products or services before they enquire or make a purchase.
A website that appears high in the organic search results is more likely to be clicked on, with the website visited, over other competitive sites.
It’s essential to find the best keywords for your industry, with good commercial intent, that your potential buyers will type into the search engines, looking for your products or services.
These keywords are then used as part of the SEO process to get your website to the top of the Google search engine.
The SEO experts will be able to carry out proper research and understand what to implement and when to attain high search engine rankings for your website.
Having A Competitive Advantage
Your competition has probably already started implementing Search Engine Optimisation to get their website to rank high in the organic search results pages.
If you haven’t implemented an expert SEO strategy, you have provided your competitors with an advantage.
One of the most significant benefits of hiring an SEO agency is the ability to research your competition and find ways to rank higher in search engines.
A comprehensive SEO strategy will provide the following services:
- Optimise both existing and new content to rank high on the 1st page of search engines.
- Establish your website with trustworthy content as an authority using proven SEO techniques.
- Increase organic search engine traffic, convert visitors into enquiries and leads and significantly increase the return on your SEO investment.
Don’t allow your website to be invisible online and use the help of an expert SEO agency to make your website work for your company