On-page SEO is optimising website content so that it is positioned higher in the search engine results. This includes a variety of techniques, such as proper keyword research, the use of titles and headings, the incorporation of alt text for images, and ensuring URLs are properly structured.
All these techniques are intended to help boost search rankings by ensuring that the information presented on the page is relevant to what users are searching for.
It’s important not to over-optimise content because this can negatively impact search rankings.
Ultimately, on-page SEO involves ensuring all page elements are properly optimised so that search algorithms and visitors understand what the page is about.